Loading...

Event marketing and promotion

About the Course

In this hands-on course, students discover the basics of branding, creating posters, writing catchy messages, and using both offline and online methods to promote events. They’ll explore social media strategies, word-of-mouth promotion, and creative campaigns to engage audiences. By the end of the course, learners will know how to plan, design, and execute successful marketing efforts that make their events stand out and reach the right people.

Course Structure

12 Classes

60 min

Per Class

Class Topic
Class 1 What is Event Marketing
Class 2 Why Promotion is Important
Class 3 Knowing Your Audience
Class 4 Creating a Simple Promotion Plan
Class 5 Making Posters and Banners
Class 6 Writing Catchy Event Messages
Class 7 Using Social Media for Events
Class 8 Offline Ways to Promote Events
Class 9 Teamwork in Event Promotion
Class 10 Timing Your Promotions Well
Class 11 Solving Promotion Challenges
Class 12 Final Promotion Task for an Event

Course Outcomes

  • CO-1: Understand the concept of event marketing
  • CO-2: Know the importance of promotion
  • CO-3: Identify the target audience
  • CO-4: Create a basic promotion plan
  • CO-5: Design posters and banners
  • CO-6: Write attractive event messages
  • CO-7: Use social media for promotion
  • CO-8: Apply offline promotion methods
  • CO-9: Work as a team in marketing
  • CO-10: Plan promotion timing effectively
  • CO-11: Handle promotion-related challenges
  • CO-12: Execute a full event promotion plan